The platform is rolling out a fresh option that permits them to cut down on the amount of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale rollout. This development comes amid a rise in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A large amount of this material is deemed mass-produced AI material, a label for inferior, factory-style content that is often nonsensical or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
TikTok shared that there are currently over a billion videos on its app labeled as made with AI. Overall, more than 100 million media items are submitted to the platform every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of artificial media they watch by opening the content preference option in the application and picking the AI content topic. Other topics that currently be controlled under the tool cover current affairs, clothing, beauty, and dance.
Platform Guidelines
Its rules mandate content makers to label convincing AI-generated content, and it forbids malicious AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2 million awareness program for specialists and institutions to create learning resources about ethical AI use. This program will support non-profit groups focused on educating computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid controversy over proposals to cut jobs for numerous safety staff in the UK. TikTok is planning to reduce hundreds of positions in its trust and safety department in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official clarified that people-led review would remain essential, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by people. The company reported a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to the use of its AI tools.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
